Following the acquisition of the Lincolnshire based fresh produce supplier FW Gedney by potato supplier MBM Produce Ltd in September of last year and the subsequent integration of the two businesses, the business has been rebranded and a new trading name and logo, MBMG, launched. The new name and logo will over the course of the next few months replace the old MBM and FW Gedney names and logos.

Pepe Bascetta (pictured right), MBMG’s Managing Director says ‘This is an exciting development for the business and it signals the beginning of the next phase in our future trading plans. We believe that the new contemporary image and strapline reflects our innovative and forward thinking approach to the marketing of fresh produce and that the new logo conveys the broad range of fresh produce that we now supply whilst maintaining some of the identity of two long established and well respected companies.’

MBMG is though only a trading name for MBM Produce Ltd and the company will remain with the same registered name and number.