MBMG, suppliers of the Potato Lovers brand, are to be featured in Heston Blumenthal’s forthcoming TV series ‘In Search of Perfection’. Blumenthal has also nominated MBMG as the greatest authority on chips in the BMW 1 Series Good Food Ride, a new guide to British eating in the United Kingdom.

Having worked closely with MBMG over the last few years, Heston Blumenthal, chef and restauranteur, visited MBMG’s site in Norfolk in November of last year to film how potatoes are specifically grown and selected to ensure the best end result. As a specialist potato supplier MBMG conduct highly advanced scientific analyses of potatoes, which is what attracted Blumenthal, famous for his rigorous scientific approach to cooking.

In the BMW 1 Series Good Food Ride, Heston Blumenthal has nominated MBMG as the greatest authority on chips. Blumenthal, whose celebrated, crunchy triple-cooked chips are widely recognised as the best in Britain, explains

"You might think a potato is just a potato, but it's not! A potato contains different elements, but basically there are two parts, water and solid stuff. When it comes to making chips, the higher the dry content is, the flourier the chip will be and the lower it is, the more waxy. If your potato has too much water, the chip won't be crisp. If it is too dry, it will go hard. So the amount of dry matter content is all important. MBMG test different varieties of potato to make sure that you've got the right one for the right job. They are great at what they do. We were in their lab last November filming, and I was discussing glucose or sucrose conversion. The cameraman burst out laughing, and said 'it's just a potato!', but it's not just a potato. They are all different."

‘In Search of Perfection’ is to be aired on BBC2 on 2nd November and will be accompanied by a book of the same name. The BMW Good Food Ride has been edited by the best-selling author of The Farm, Richard Benson and a team of food journalists and experts across the UK and Northern Ireland. The guide is to be launched mid-October and there will be a 4-page excerpt in October’s Observer Food Monthly. The guide will mainly be distributed through food shops and BMW outlets but will also be for sale on Amazon.